We’re an eclectic mix of designers, developers, engineers and creative technologists with backgrounds in gaming, software and the TV and entertainment industries. Together, we lead the world in easy 3D creation and Mixed Reality.

What do we do?

We use our experience, our creativity and our ingenuity to push the boundaries of what’s possible. We explore new advances in 3D as well improve existing 2D creation experiences. And we do it all in a live environment. It’s challenging for sure. But it’s super-exciting to know we’re making the 3D experience better for millions of users.

Why do we do what we do?

3D has the power to make people more productive and more creative. It’s why we want 3D technology to be part of everyday and to make it easy for people to capture, create and share in 3D. We’re making the complex, simple so people can bring their ideas to life.

How do we work?

We’re passionate about community, collaboration, sharing knowledge and thinking differently. But most important of all we’re passionate about our team. Our people and their talents have made Paint 3D the fourth most highly rated Windows app in the Windows store. And it’s thanks to them that Lift is a key player in Microsoft’s 3D journey.

Where are we?

We’re on the seventh floor of Microsoft’s London office in Paddington Central, right next to Paddington Station. We’re part of Microsoft, but there’s a distinctive Lift identity too. It reflects our roots and our people and you’ll feel it the moment you walk through the door.